GQ Grooming Awards 2025: Celebrating the Best in Male Grooming

Date: February 19, 2025

Location: London

What Are the GQ Grooming Awards?

The GQ Grooming Awards are one of the most prestigious annual events in the male grooming industry, set in London and attended by top stylists, leading brands, innovators, and industry trendsetters. Each year, GQ UK’s editorial team and a panel of style and grooming experts recognize and crown the products, brands, and people shaping the future of men’s self-care, artistry, and wellbeing.

For 2025, the focus is on rewarding those pushing creative boundaries and helping men unlock confidence and elevate everyday grooming to a form of self-expression. The awards feature categories ranging from skincare and shaving to haircare, gadgets, and standout newcomers—each judged for innovation, effectiveness, and impact.

Event Highlights

• Innovation & Excellence:

  Recognising companies and new products championing authenticity, artistry, and modern wellness in the men’s grooming sector.

• Expert-Led Judging:

  The GQ team, led by Deputy Global Editorial Director Adam Baidawi with a panel of industry specialists, test, review, and select winners across 16 categories—from best skincare and fragrance to top tech and emerging brands.

• Brand Opportunities:

  Brands of all sizes can enter their latest and greatest innovations. Winners receive the coveted GQ seal of approval, dedicated features in GQ’s print and digital November issue, and marketing rights for their awarded products.

• Industry Networking:

  Brings together influential barbers, stylists, press, and beauty entrepreneurs to network, collaborate, and set the trends for the year ahead.

• Media Recognition:

  Awarded products and brands are celebrated in GQ’s renowned Grooming Pages, a vital source for barbers, industry buyers, and style-conscious consumers alike.

Why the GQ Grooming Awards Matter

For barbers, stylists, and men’s brands, the GQ Grooming Awards are much more than a badge—they’re a signal of trust, authority, and excellence. The event spotlights products that genuinely raise standards, set new trends, and help men look and feel their best.

Whether you’re following the awards for brand inspiration, product recommendations, or to stay ahead of the curve in barbering and grooming, this unmissable event shapes the industry’s future.

Categories and Winners

Winners are selected across a wide variety of grooming essentials, including:

• Best Skincare

• Best Shaving Tool

• Best Fragrance

• Best Haircare Product

• Best Gadget/Innovation

• Best Beard Care

• Hero Product of the Year

• Best Up-and-Coming Brand

• And more

Final lists, winning product features, and expert verdicts are published in British GQ’s Grooming section and online after the event.

How to Follow and Attend

• Follow GQ UK’s Grooming pages and social media for live coverage, highlights, and winner announcements.

• Explore the award-winning products in GQ’s dedicated November issue and trusted digital channels for exclusive insights.

• For brands looking to enter in future years, check deadlines and submission requirements directly at GQ or via industry platforms like DIARY directory.

Whether you’re an industry professional, grooming enthusiast, or in search of the next game-changing product, the GQ Grooming Awards are your go-to source for what’s new—and what really works—in men’s grooming.

Want to discover more top UK barbering events? Check our Events & Exhibitions section for dates, highlights, and the best the industry has to offer!